Watched a documentary called, 'Generation Like'.
Amazing move in the flow of money and power to the popular based on one easy to click facebook button, 'The Like'.
Have noticed the increase in products promoting through social media platforms such as twitter, instagram and facebook.
Many clothing designers now hold competitions for the most popular photo promoting their product and the winner will receive a gift voucher for their store.
It's all about popularity.
The more 'like' clicks something receives the more it circulates and stays in the news feed.
A whole new cult of celebrity has been born and it spreads itself like a virus.
Gone are the days of questioning blatant self promotion and narcissism, the whole movement itself is becoming a new industry.
Advertising has become more savvy and street smart, getting the teens to do the ground work for the product.
Every one can be famous it seems, if only you can be 'Liked' enough.
In some ways nothing has changed since the School Playground.
But stay tuned as I prepare a www.pozible.com campaign to help raise funds for the production of my follow up CD 'Sunshine avenue' which should be pressed and delivered in time for Christmas.
I believe crowd funding is a good way to raise awareness about your product and direction and helps to keep your fanbase and facebook friends updated as to your progress.
I still feel like there is a lot to learn about making an engaging and entertaining 3 minute introductory video to one's vision. And let's face it if it's all about 'likes' in this new world i will need all the help I can get from my on-line community.
I've managed to license one of my songs 'Despite Everything' to Showtime Foxtell's 'Satisfaction', and 'Ah Sunflower' to the Amy Hoogenboom Documentary 'Scatter Joy' , but will also be looking to upload a bunch of sound files and stock footage to previously mentioned creative common style websites such as Shutterstock and Envato.